不同场地空间的导视标识系统含义

2019-04-09

 不同场地空间的导视系统含义

Source From:ICONIC    由立狮文化 Vincent 译

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      我们每天都会看到导视标识-它们是我们生活的组成部分之一。立狮导视专业设计制作导视标识、发光字、文化墙。当行驶在街上,你会提前通过导视标识知道限速多少,同时也可以找到哪一条路离你要去的小镇最近。在办公空间里,你会发现健康和安全标识到处都存在。去镇上的杂货铺买东西,你会关注到店铺标识非常丰富,详细的开业时间以及展示折扣及优惠。甚至声名狼藉的麦当劳那个的金色弧形都被当做标识。

 

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标识的含义

    现在,导视标识到底是什么?立狮导视专业设计制作导视标识、发光字、文化墙。导视标识通常被定义任何形式能够给观众传递信息的图形。

导视标识的目的是什么?

    典型地来说,导视标识主要的作用主要出于以下几个目的:促升级,识别性,提供信息,给予方向指导以及提升安全意识。允许我们去扩充其他的作用:

1)广告以及市场营销

    导视标识经常被用于公司或者组织的广告及市场推广,虽然广告包装可以给公司带来明显的效果,但是这里也有其他的标识导视被用于这个目的。其他的户外标识的手段和建筑包装同样也是一种可替代并且很成功的广告牌。

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2)吸引客户

    与之有关的,商店的导视标牌(包含户内和户外)能够把生意吸引到公司来。立狮导视专业设计制作导视标识、发光字、文化墙。为了吸引外来的客户,窗口展示能够成功地利用顾客的好奇心同时鼓励顾客进来打探一番。

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3)识别性

    这相当容易,导视标识通常被设计为了帮助个体认出或者识别出一个地方或者品牌。举个例子来说吧,导视标识能帮助我们哪个洗手间在使用。就品牌来说,多年以来,可口可立和星巴克变成了非常容易识别的标识。

4)方向指引

    方向指引标识对于空间广阔的位置是非常必要的,比如大型超市、医院和机构。立狮导视专业设计制作导视标识、发光字、文化墙。通过这些导视牌,来访者或者顾客就极少会迷路同时也避免了给生意带来不良影响的情况。方向指引标识同时也应用于户外的大规模展示活动,例如节日庆祝活动或者有大量建筑以多个入口的地方。

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5)健康和安全标识

    健康和安全标识是一个传递健康和安全信息的主要手段。他们常常出现在各个场所中,例如工作区域,婴儿室,学校和办公室。导视标识提供对安全至关重要的危险或者威胁的信息和警告。

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6)外观

    最后,不是所有的标识必须表达出一个明确的目的!立狮导视专业设计制作导视标识、发光字、文化墙。有些时候,一个导视标识只是简单地用于提升一个地方的整体外观或者环境。

Original Article:

Signage system meaning for different spaces

    We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful, detailing opening hours plus displays of discounts and deals. Even the infamous golden arches of McDonalds can be considered signage!

Signage meaning

   So, what exactly is signage? 

Signage is generally defined as any kind of graphic display intended to convey information to an audience.

   What is the purpose of signage?

Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand:

1) Advertising and marketing

   Signs are often used for advertising and marketing by companies or organisations. While advertising hoardings may initially present themselves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building wraps are an alternative and successful way to advertise a brand.

2) Entice customers

   Relatedly, shop signage (both inside and out) can attract business to a company. To entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside.

3) Recognition 

   Quite simply, signage is often designed to help individuals recognise or identify a place or brand. For instance, signs help us to identify which restroom to use. In terms of brands, over the years, Coca-Cola and Starbucks have become instantly recognisable signs.

4) Directional 

   Directional signage is necessary for vast locations such as shopping malls, hospitals and corporations. With these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business. Directional signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.

5) Health and safety signage

   Health and safety signage is one of the main means of communicating health and safety information. They can be found in places such as workplaces, nurseries, schools and offices. Signs provide information and warnings about hazards or threats which are essential to safety.

6) Appearance

 

   Finally, not all signage necessarily serves an overt purpose! Sometimes a sign may be used simply to enhance the overall appearance of a space or its surroundings.    


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